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East Bay Open Studios
2011
+ Directory of East Bay Arts
Artist Event Tool-Kit
Artist Registration Deadline: February 17, 2012
Event Dates: Saturday - Sunday, June 3 & 4 and 10 & 11, 11:00AM - 6:00PM
Preview Exhibition at Pro Arts // April 30 - June 11
ABOUT EAST BAY OPEN STUDIOS
Established in 1979, East Bay Open Studios is the largest art event in the East Bay. Produced by Pro Arts, the East Bay Open Studios includes a Preview Exhibition, a benefit Gala, artist workshops, online gallery and maps, networking events for artists and the annual Directory of East Bay Arts. East Bay Open Studios enables artists at any stage in their career to get their work seen by art patrons, curators, other artists, business leaders, community leaders, and art enthusiasts. After nearly 30 years, the annual East Bay Open Studios continues to bring over 50,000 visitors from all over the Bay Area to local artistsˆ¢’Ä¢Àô studios to see the best contemporary art being made in the region.
The Directory of East Bay Art is published and distributed in conjunction with East Bay Open Studios, and extends the reach of the event and providing a year-long reference, a ˆ¢’Ä¢ÀõWhoˆ¢’Ä¢Àôs Whoˆ¢’Ä¢Àá guide for artists throughout Alameda and Contra Costa County. The Directory includes:
- Artist Listings - Full color listings of participating artists with maps to studios
- The East Bay Arts Index - Comprehensive list of local arts organizations, galleries, venues and artist groups
- East Bay Arts Calendar - A 12-month Arts Calendar of significant regional art events.
Together, the Directory of East Bay Arts and East Bay OPEN STUDIOS serve as essential resources for artists to cultivate new audiences for their work.
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Register Online
Now
Artist Registration Deadline: February 18, 2011
Between January and June
Pro Arts promotes East Bay Open Studios through the collective
marketing efforts of sponsors, media partners, businesses,
participating artists and advertisements in local media. Additionally,
artists are encouraged to promote their studios through additional
grassroots efforts.
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DIY Marketing
Your marketing efforts build the success of the event for all participating artists. To ensure the integrity of the event all
announcements of any kind (postcards, fliers, e-mails, and posters) must include the East Bay Open Studios logo (see eps link below) and the following promotional statement:
East Bay Open Studios is produced by Pro Arts, an Oakland-based nonprofit that supports the arts within communities by serving the ongoing needs of artists. Open Studios connects the public with over 400 regional artists and is accompanied by the Directory of East Bay Arts. More information and online gallery at www.proartsgallery.org
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Networked Artists & FREE Ads
New Incentives for the Networked Artist:
Increase your art audience by expanding the audience for your neighborhood or artist network. East Bay Open Studios is the main vehicle for connecting artists directly to public audiences. By organizing artists in your neighborhood or artist network everyone benefits- larger audiences, more support, more sales potential, and more resources for successful open studios events.
To encourage artist networking and community building in artists' neighborhoods Pro Arts offers FREE Ads in the 2011 Directory of East Bay Arts. All participating artists are eligible. Include your group/neighborhood/network in the entry listing at the time of registration; a minimum of 5 registrations qualify for a FREE 1/16 AD. Ads are upgraded to 1/8, 1/4, and 1/2 page based on the number of registered artists in the network. 'Groups' may be based on location, neighborhood, geographic area, media, affiliation, shared interests-- it's up to you!
* Please note that artists must identify their network at time of registration. Upgrades are not available. For more info about network groups, attend Workshop: Sharing Space and Artist Networks, January 27, 2011, 6:30 PM
All discounted and promotional ads including the Networked Artist program are
1) Available to registered artists only 2) Subject to ad placement terms, and 3) Must reasonably identify each participating artist in the group.
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Event Calendar
Saturday, January 28, 2:00 pm
Workshop: Sharing Space and Artist Networks
A workshop that provides a structured forum for artists to connect to other artists. Topics include: Building and connecting artist networks, and matching artists looking for studio space with artists that have space to share for this year's East Bay Open Studios.
Saturday, February 11, 2:00pm
Workshop: East Bay Oakland Studios 101
An introduction for first-time East Bay Oakland Studios participants and those wanting a
refresher course. Topics include Preview Exhibition, Directory of East
Bay Arts, online gallery, prepping your studio & more.
Friday, February 17
Deadline: Artist Registration
Saturday, March 10, 2:00pm
Workshop: Market Your Studio for Success
This is a special opportunity to learn how to make East Bay Oakland Studios a personal
success. Meet other participating artists who have successfully
promoted themselves and their neighboring artists. Topics include:
Event promotion, studio preparation, publicity and more.
Saturday, April 21, 2:00pm
Workshop: Installation and Securing Artwork
An introduction to installation, hanging artwork, and security for
public exhibition.
Friday, April 27, 11:00am-7:00pm and Saturday, April 28, 11:00am-5:00pm
Artist Installation: East Bay Open Studios Preview Exhbition
At Pro Arts, 150 Frank H Ogawa Plaza, Oakland
Tuesday, May 1
Preview Exhibition opens to the public
May TBA
Gala: 5:00-7:00pm; Artists' Reception: 7:00-9:00pm
Tickets: Artists - $30
Exclusive VIP reception for the East Bay Open Studios Exhibition. A
formal and festive evening with live music and champagne followed by a
free reception for friends and family.
Saturday, June 2 and Sunday, June 3
East Bay Open Studios Weekend I
Saturday, June 9 and Sunday, June 10
East Bay Open Studios Weekend II
Artist Deinstallation: East Bay Open Studios Preview Exhibition
Tuesday, June 12 through Friday, June 15, 10:00am-5:00pm and Saturday, June 16, 11:00am-4:00pm
Pro Arts / 150 Frank H. Ogawa Plaza, Oakland, CA 94612
Artists must present photo ID to retrieve the work. Your work will not
be released to anyone other then yourself unless prior arrangements are
made. Artworks not picked up
by the last day of de-installation accrue a $10 penalty per day for
a maximum of 5 business days. After 5 business days all unclaimed
artworks are considered abandoned and may be sold to recoup penalties
or donated to community partners.
Tuesday, June
21, 12 PM
Late
Pick-Up Fees Apply ($10 a day)
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Guidelines/Call for Entry
ELIGIBILITY
Artists must have a studio, home or exhibition space in Alameda or Contra Costa Counties. Artists seeking studio space for the event are
encouraged to attend Workshop: Sharing Space, Thursday, January 27, 6:30pm.
ENTRY
STANDARD Entry for Individual Artist Includes:
-
Listing in the full
color Directory of East Bay Arts. The Directory lists artist name,
medium, color image, studio location, website, email address, phone
number and open Studios dates or “Open by Appointment
Only.”
-
Admission to all
workshops.
-
One 16” x
16“ x 4” wall space in the Preview
Exhibition at Pro Arts
-
Two back-to-back
8.5” x 11” pages in the Artists Book reference
guide for gallery visitors. Content may include your artist statement,
resume, and images of your work (no originals please).
-
Posters for event
distribution in your neighborhood.
-
Opportunity to
pre-order event postcards (4 x 6") with blank space for artist info.
-
Opportunity to
order reusable outdoor event signs to grab attention and direct
studio visitors.
-
Artist webpage for one
year displaying artist listing, including full color image, studio
information, and contact details.
-
Image gallery of up to
8 images included on your artist webpage.
-
Distribution copies of
the Directory of East Bay Arts.
BOLD Entry for Individual Artist
Includes:
-
Benefits of Standard
Entry plus Bold Artist Listing in the Directory. Draw more attention to
your listing with bold Text and Formatting
-
Personalized web
address for your artist webpage (one
year). Example db.proartsgallery.org/artists/janesmith
EXPANDED
Entry for Individual Artist Includes:
LIMITED
EVENT Entry for Individual Artist Includes: (Late Registrations
received after February 18):
EBOS
in the Schools
Open to all students
(valid ID required) from a visual arts class or department in an East
Bay college or university participating as a class; each artist must
identify the same school address as their studio location. All other
eligibility requirements apply.
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ENTRY
FEES
Standard Entry: $140 +
applicable membership fee. All participants must be current members of
Pro Arts. Membership must be current through last day of event. No refunds.
Discounted fees are available for Early Registration (See Entry Fee
table). Fee waivers extended to current members for volunteer
service- fee waiver deadline is February 2, 2011, contact Pro Arts for details.
Entry:
Regular Early
Online (By 12/31/10)
Standard
$140
$125
Bold
$155
$140
Expanded
$175
$160
EBOS in the Schools $ 60
Limited Event (Late) $150
Register Online
Now
Artist Registration Deadline: February 18, 2011
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MEMBERSHIP
Annual Artist
Membership Fee:
Artist | $45
Student with Valid ID | $20
Seniors (55+) | $20
DIRECTORY OF EAST BAY ARTS
Published in
conjunction with the East Bay Open Studios, the Directory of East Bay
Arts is the definitive guide to the arts in Oakland and the East Bay.
This annual publication includes full color artist listings and maps to
highlight the region’s working artists and facilitate free
self-guided tours of artist studios. Directories are inserted into the
East Bay Express, and circulated throughout the greater Bay Area and
available at Pro Arts, galleries, cafes, bookstores, and other arts
venues beginning May.
Each artist entry includes a color image representing the
artist’s work. Images of artwork only, no logos or
advertisements (See Discounted Display Ads). Upload image online by
logging into the EBOS registration. .
Images must be formatted 2” x 2”, rgb, 300 dpi, .jpg files only. For information about resizing images, visit photo.net/learn/resize/.(Note: final image size may vary due to layout.) Upload Expanded Entry descriptive text (200 characters max) online. All content must be received by the registration deadline.
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DISCOUNTED DISPLAY ADS
Individual Artist
Display Ads
Display Ad Size
1/16 page
1/8 page
1/4 page
Rate
$125
$200
$400
For groups and
additional rates/sizes, contact David@proartsgallery.org
ONLINE GALLERY and ARTIST
WEBPAGE
Registered artists
receive a webpage, hosted at db.proartsgallery.org, as part of the East
Bay OPEN STUDIOS Online Gallery. The web page includes an artist
listing, artist statement, resume and up to 8 images. The Online
gallery includes a dynamic Map and search functions to locate artists
by name, media, and city. Personalize your URL by upgrading your entry
to Bold or Expanded. See “ENTRY”.
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The 2011 East Bay Open Studios Preview Exhibition is installed at Pro Arts downtown Oakland gallery - 150 Frank H. Ogawa Plaza. All registered artists receive a 16x16x4 square on which to display their work.
Individual artists
receive a 16” x 16” x 4” space in the
Preview Exhibition. This space may be utilized
by the registered artist only. Use this space to entice visitors to
your studio by presenting original work or high quality reproductions.
Artists who plan thoughtful presentations in their space consistently
receive more visitors to their studios. All work must meet gallery standards for security.
Sales from the Preview Exhibition are encouraged; therefore Pro Arts
suggests hanging available work. Artists receive 60% of sale price. If
your work sells, payment is made within 30 days from the close of the
Preview Exhibition.
Artists are responsible for installing and de-installing their own
artwork. Check the Event Calendar for dates. Artworks not picked up
by the last day of de-installation accrue a $10 penalty per day for
a maximum of 5 business days. After 5 business days all unclaimed
artworks are considered abandoned and may be sold to recoup penalties
or donated to community partners. Artist is informed of de-installation
date and late pick up policy.
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ARTIST
AGREEMENT AND WAIVER
Terms of Agreement: I hereby agree to the terms and conditions of Pro Arts, the Directory of East Bay Arts, and Eat Bay Open Studios as outlined in the program description. I understand that if I host other artists, or if I am hosted by another artist, each must be a registered participant. I understand that there are no refunds on registration and membership fees. I understand that participation is contingent on upholding and abiding by all terms and conditions. I agree to indemnify, defend and hold harmless Easy Bay Open Studios and Pro Arts, its officers, agents and employees for any and all liabilities, claims, errors, omissions, losses, accidents and expenses caused by, arising out of, or in connection with, either directly or indirectly, East Bay Open Studios, Directory of East Bay Arts.
Terms subject to change.
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Register Online
Now
Artist Registration Deadline: February 18, 2011
Preparing For Your Event: Tips and Reminders
- Invite
your friends, family and neighbors to come by your studio. A key to
building a following is to begin with your personal
community.
- Make
sure to get the contact information of visitors. Have a guest book, or
two in strategic places. Or conduct a raffle, be creative - be sure to
build your mailing list! Use the Official Pro Arts Sign-In Sheet and be eligible for $100 in art supplies.
- Have artwork, prints,
or gift cards if appropriate for sale. Souvenir items (priced under
$20) such as postcards, bookmarks, magnets, etc. allow visitors who may
not be able to afford higher priced artwork a chance to buy from you.
- Consider the risk of theft or damage of your artwork when showing your work in public, even in your studio. Small work, such as small
sculpture, ceramics, or jewelry may be more vulnerable. Please assess
the risk of your work and take appropriate precautions.
- Plan to follow-up with any buyers to encourage further sales.
- Don't be discouraged if sales or attendance is slow! You never know what might one day turn into that big sale.
Whether
this is your first time showing or if you are an East Bay Open Studios
veteran, it's important to remember that there are many outcomes to
successful Open Studios events.
It
can take months, or sometimes years, for that person who saw your work
in the Preview Exhibition, noticed your image in the Directory, or
stopped by your studio to make the decision to buy your work. The
important thing
is that you continue to make and show your artwork, keep in touch with
the people that are interested in your work, and stay positive. Your
peer artists are a great resource for support and feedback. Stay
connected to Pro Arts and your peer network of artists.
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Sign-In Sheet and Guest Book
Help Pro Arts build the mailing list for East Bay Open Studios-- and win art supplies!
- Use the Official Pro Arts Sign-in Sheet in your Studio as one of your guest books.
- After the event return the sign-in sheet with your name on it to the gallery during de-install or mail back to Pro Arts 150 Frank H Ogawa Plaza (at Oakland Art Gallery) Oakland, CA 94612.
- Pro Arts will enter your name in a drawing for $100 in art supplies.
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Downloadable Distribution List
Signs, Signs and More Signs!
Make it easy for visitors to find your studio! Eye-catching signs,
balloons, banners, and creative uses of the Event Poster attract
visitors. Effective signage contributes to wider public participation
which benefits everyone!
Checklist to Bring More Visitors to Your Open Studios:
- Are
your signs in key locations-- major cross-streets in and around your
area? Visitors will drive a couple of miles if the signage is visible,
and easy to follow!
- Make
sure visitors can find your studio from the nearest crossroads. Use
posters, signs, balloons or banners to lead visitors to your door!
- Ensure that your studio entrance is obvious from the street.
- Make sure your signs STAND-OUT! Do a test drive-by or ask a friend to check out your signs. BIG signs with large clear lettering are easy to read while driving. Use the Event Poster as part of your signage for consistency OR pick-up outdoor lawn signs in the gallery for $11/ea.
- Create
signs from your studio to a neighboring studio. At the end of a studio
visit refer tour-goers to the next studio nearby or that of a
colleague. Artists make sales based on the
referral of a neighboring artist.
Outdoor Lawn Signs for East By Open Studios: $11/ea.
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Upgraded Artist Web Pages
Set-up or Update your upgraded 2011 Artist Web Page
- Upload additional artwork images
- Include a Resume and Artist Statement
- Update images and details throughout the year
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Artist Feedback
Artist Responses about the First Weekend 2010
"...It has been going pretty well. I have had about 20 people each day, mostly from Pro Arts. That is a record. Usually it is just people I invite, but this year I didn't have time to send out a card."
"I'm really enjoying Open Studios! Last year was my first year and it really
has made an incredible difference in my art career. I inspired two other
people to do it with me this year and we now have four people doing Pro Arts
in the neighborhood! I think we'll keep building; we're discovering more
artists in the neighborhood or they're discovering us.... During Open Studios, I've been teaching people how
to make books using my promotional postcard as the cover. It's about 10
minutes, people love it and it gives me a chance to connect with them and
build a relationship. I get to make a difference and keep people in my
studio that much longer. Plus, I teach and it gives me a way to promote my
classes..."
"I am coming down from a wonderful Open Studio weekend. I sold 5 paintings on canvas and one study. I sold the one large painting I had in the Pro Arts catalog and the painting I put on my postcard. I offered custom framing and will be framing for three paintings.
This is my second open studio with Pro Arts...This open studio forces me to concentrate on completing a series, presenting my work and stepping back. I really think its a great concept and weekend.
I only do the one weekend so I can troll around next weekend."
"...it was pretty good. I sold about $400 in prints."
"This is my 11th or 12th Pro Arts Open Studio. I was very successful for the first 6 or 7 years in attendance, appreciation and sales. I am at an "isolated" corner of the world, from the point of view of Oakland and Pro Arts Central...About 3 years ago, the sales declined with the economic situation. The good news is that this year I had very good attendance from the image of my sculpture "Homage to Bosch", in the directory (which people kept calling "the magazine"). They came from everywhere, all the way to the Berkeley Hills in significant numbers. It was a delightful type of public..."
"Not one person came from Pro Arts. I only had my usual folks from my mailing list.
"...This is my first solo with Pro Arts Open Studios. I was still mopping the floor when a couple showed up because they saw my work in the bulletin and wanted to see the studio. This was a complete thrill and set the tone for the day. Most of the rest of the visitors were friends and neighbors and it was wonderful to finally show my work and workspace. I've learned a lot."
Share your experience by sending an email to Margo Dunlap, Executive Director margo (at) proartsgallery (.) org
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