East Bay Open Studios + Directory of East Bay Arts
ARTIST EVENT TOOLKIT
Established in 1979, East Bay Open Studios is the largest art event in the East Bay. Produced by Pro Arts, East Bay Open Studios includes a Preview Exhibition, a benefit Preview Party, artist workshops, online gallery and maps, networking events for artists and the annual Directory of East Bay Arts. East Bay Open Studios enables artists at any stage in their career to get their work seen by art patrons, curators, other artists, business leaders, community leaders, and art enthusiasts. After over 30 years, East Bay Open Studios brings over 60,000 visitors from all over the Bay Area to local artists studios to see the best contemporary art being made in the region.
The Directory of East Bay Art is published and distributed in conjunction with
East Bay Open Studios, and extends the reach of the event and providing a year-long reference
guide for artists throughout Alameda and Contra Costa County. The Directory includes:
Together, the Directory of East Bay Arts and East Bay Open Studios serve as essential resources for artists to cultivate new audiences for their work.
Between January and June Pro Arts promotes East Bay Open Studios through the collective marketing efforts of sponsors, media partners, businesses, participating artists and advertisements in local media. Additionally, artists are encouraged to promote their studios through additional grassroots efforts.
MARKET YOUR EVENT WITH INTEGRITY
Your marketing efforts build the success of the event for all participating artists.
To ensure the integrity of the event, all announcements of any kind (postcards, fliers, emails,
and posters) must include the East Bay Open Studios logo (see eps link below under LOGOS) and the following
East Bay Open Studios is produced by Pro Arts, an Oakland-based nonprofit that supports the arts within communities by serving the ongoing needs of artists. Open Studios connects the public with over 400 regional artists and is accompanied by the Directory of East Bay Arts. More information and online gallery at www.proartsgallery.org.
Open Studios logos provide instant visual identification for print and online marketing.
PURCHASE A DISCOUNTED DISPLAY AD
Individual artists who participate in East Bay Open Studios have the opportunity to purchase discounted artist ads in the Directory of East Bay Arts.
All discounted artist ads are: 1.) Available to promote registered artists only; 2.) Subject to Ad Placement Terms
SIGNS, SIGNS, SIGNS!
Make it easy for visitors to find your studio! Effective signage contributes to wider public participation which benefits everyone!
Tuesday, December 3, 2013, 6pm
Artists participating in Open Studios receive a 16" x 16" x 4" exhibition space in the Preview Exhibition at Pro Arts. The Preview Exhibition is an opportunity to promote your work and Open Studios event. Making a good impression in the Preview Exhibition can really help build your attendance numbers.
Please note: Exhibition space is for artwork only. No promotional material will be accepted in the space (posters, postcards, signs/labels, wallpapers, business cards, business card holders, etc.). Size requirements will be enforced. Pro Arts maintains the right to remove any artworks or items that are not compliant.
As well as installing art, artists may leave cards for distribution in the card rail and two back-to-back 8.5” x 11” pages for the Artist Book. Page content may include an artist statement, resume and images of your work.
Artists wishing to learn more about the Preview Exhibition are encouraged to attended the workshop Installation and Securing Artwork, Saturday, April 19, 2014, 11am.
Whether this is your first time showing or you are an East Bay Open Studios veteran, it's important to remember that there are many outcomes to successful Open Studios events. It can take months, or sometimes years, for that person who saw your work in the Preview Exhibition, noticed your image in the Directory, or stopped by your studio to make the decision to buy your work. The important thing is that you continue to make and show your artwork, keep in touch with the people that are interested in your work, and stay positive. Your peer artists are a great resource for support and feedback. Stay connected to Pro Arts and your peer network of artists.
Starting A Business
Square: Credit Card Processing
Square is an electronic payment service that allows users to accept credit cards through their mobile phones, either by swiping the card on the Square device or by manually entering the details on the phone. There is a rate of 2.75% per swipe. For more information visit squareup.com
Registered artists receive a web page visible via the Online Artist Gallery on Pro Arts' website. Web pages can be updated anytime throughout the year. This is a great opportunity to promote your work and drive traffic to your own website.
Access links and login information is sent to East Bay Open Studio participants in late March.
Web pages include:
2012 Artist Web Pages L-R: Fran Osborne, Bobbie Altman, Lara Hoke, Laurie Shapiro
"As a newcomer to EBOS I was pleasantly surprised. I am off the beaten track a bit in Alameda but had 18 visitors on Saturday and 30 on Sunday. Saturday was mainly close neighbors and random people out for walks. Sunday was mainly people with the Pro Arts booklet doing art tours.
"A group of nearby artists (including me) met before the event to socialize, enjoy a potluck, and exchange info. It was a lot of fun, though it didn't result in much practical aid. What I appreciated was meeting the other artists, though. We've agreed to meet again. I think this kind of group within a group (Pro Arts & the event overall) is an excellent idea."
"This year I've met a majority of people who had never been to the building where my studio is (the Sawtooth Building in Berkeley). I had asked people how they decided to come to the building and the repeated response was either that they had picked up the guide or had been to the Pro Arts gallery' to see the show and then picked up the guide. I am thrilled that they were using it and saw that they had marked artists of interest. I even saw that one person had circled my work and chose my studio as a destination."
"This was my first Open Studios, and it turned out even better than I expected! About 35 - 40 people visited each day (and only a few were friends of mine). Many commented on my paintings or asked me questions about how I created them, etc. It was a lot of fun, as well as a learning experience. I began to see my paintings in new ways through the eyes of others. I sold one painting (to a friend), but since this was my first time doing Open Studios, I was really not expecting to sell much."
"This was my first art exhibit so I was very nervous at the start but the opening night was so much fun that I completely forgot about being nervous and concentrated on talking with people about my work!! By the end of the night I had sold 3 pieces and this alone has inspired me to continue with my quest to create more paper art. Thank you for this opportunity to display my passions and also instill similar passions in others."
"Going into this event for the first time required a lot of preparation and teamwork. After hearing stories from other artists I decided to do more grassroots promo to ensure a well attended event in order to sell some art. So after 6 hours of total waiting time the crowd poured in throughout the course of the weekend! We had visits from art lovers, neighbors, friends & other Pro Arts artist totaling for the weekend 23 visitors and $2400 in art sales."
"I got a lot of traffic as a result of people seeing my images in the artist directory and the Pro Arts gallery. "
Open Studio Artists 2014, please fill out our evaluation form and tell us about your experience!
East Bay Open Studios evaluation forms are now available online. Please complete the evaluation form as part of the close-out process for Open Studios. We review this information closely and your input helps us shape next year's event.