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East Bay Open Studios + Directory of East Bay Arts


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East Bay Open Studios:

Established in 1979, East Bay Open Studios is the largest art event in the East Bay. Produced by Pro Arts, East Bay Open Studios includes a Preview Exhibition, Preview Party, Workshops, Online Gallery and Artist Web Pages, networking events for artists and the annual Directory of East Bay Arts. East Bay Open Studios enables artists at any stage in their career to get their work seen by art patrons, curators, other artists, business leaders, community leaders, and art enthusiasts. After over 30 years, East Bay Open Studios brings over 60,000 visitors from all over the Bay Area to local artists studios to see the best contemporary art being made in the region.


Directory of East Bay Arts:

The Directory of East Bay Arts is the definitive guide to the arts in the East Bay. Artists participating in Open Studios receive a full color artist listing and map marker to highlight their studio and facilitate self-guided tours. Copies of the Directory are distributed across the Bay Area, including targeted distribution to curators, gallerists, and arts professionals.

Artist Listings:

Each listing includes:

  • Color Artwork Image: 2" x 2" (Images must be formatted 2" x 2", RGB, 300 dpi, .jpg files only. Images of artwork only, not logos or advertisements)
  • Artist Name, Studio Name, and Studio Address
  • Artist Phone, Email, and Website
  • Studio Number and Map Reference
  • Open Studio Dates; or "Open By Appointment Only"; or "Listing Only/Private Studio"
  • Media
  • OPTIONAL: Upgrade your entry and receive a BOLD listing or expanded descriptive text (180 characters maximum)

Discounted Display Ads:

Individual artists who participate in East Bay Open Studios have the opportunity to purchase discounted artist ads in the Directory of East Bay Arts

Discounted Ad Rates for Artists

1/16 Page Ad

$125

1/8 Page Ad

$200

1/4 Page Ad

$400


All discounted artist ads are: 1.) Available to promote registered artists only; 2.) Subject to Ad Placement Terms

Directory of East Bay Arts, L-R: 2014, 2013, 2012, 2011,


Event Calendar:

Wednesday, December 31, 2014, midnight
Early Bird Deadline: Artist Registration
Click here to register

Saturday, January 17, 2015, 11am
Workshop: Sharing Space and Artist Networks
RSVP
A workshop that provides a structured forum for artists to connect to other artists. Topics include: Building and connecting artist networks, and matching artists looking for studio space with artists that have space to share for this year's East Bay Open Studios.

Tuesday, February 3, 2015, 6pm
Workshop: Introduction to Open Studios
RSVP
An introduction for first-time East Bay Open Studios participants and those wanting a refresher course. Topics include Preview Exhibition, Directory of East Bay Arts, online gallery, prepping your studio & more.

Friday, February 20, 2015, midnight
Deadline: Standard Registration
Click here to register

Saturday, March 7, 2015, 11am
Workshop: Market Your Studio for Success
RSVP
This is a special opportunity to learn how to make East Bay Open Studios a personal success. Meet other participating artists who have successfully promoted themselves and their neighboring artists. Topics include: Event promotion, studio preparation, publicity and more.

Saturday, April 18, 2015, 11am
Workshop: Installation and Securing Artwork
RSVP
An introduction to installation, hanging artwork, and security for public exhibition.

Friday, May 8, 2015, 11am-7pm and Saturday, May 9, 2015, 11am-5pm
Artist Installation: East Bay Open Studios Preview Exhibition

Tuesday, May 12 through Sunday, June 14, 2015
Preview Exhibition

Thursday, May 14, 2015, 6-8pm
Preview Party
Celebrate the launch of the East Bay Open Studios season 2015. This artists' reception is free and open to the public.

Friday, June 5, 6-8pm
Open Studios Happy Hour
Pregame at Pro Arts for East Bay Open Studios. Visit the gallery to preview over 400 works, mix with participating artists, and enjoy happy hour $2 beers!

Saturday, June 6 and Sunday, June 7, 2015, 11am-6pm
East Bay Open Studios Weekend I

Saturday, June 13 and Sunday, June 14, 2015, 11am-6pm
East Bay Open Studios Weekend II

Thursday-Friday, June 18 & 19, 10am-5pm and Saturday, June 20, 2015, 11am-4pm
Artist Deinstallation: Preview Exhibition
Artists must present photo ID to retrieve the work. Your work will not be released to anyone other then yourself unless prior arrangements are made. Artworks not picked up by the last day of de-installation accrue a $10 penalty per day for a maximum of 5 business days. After 5 business days all unclaimed artworks are considered abandoned and may be sold to recoup penalties or donated to community partners.


Preview Exhibition:

Artists participating in Open Studios receive a 16" x 16" x 4" exhibition space in the Preview Exhibition at Pro Arts. The Preview Exhibition is an opportunity to promote your work and Open Studios event. Making a good impression in the Preview Exhibition can really help build your attendance numbers.

Please note: Exhibition space is for artwork only. No promotional material will be accepted in the space (posters, postcards, signs/labels, wallpapers, business cards, business card holders, etc.). Size requirements will be enforced. Pro Arts maintains the right to remove any artworks or items that are not compliant.

As well as installing art, artists may leave cards for distribution in the card rail and two back-to-back 8.5 x 11 pages for the Artist Book. Page content may include an artist statement, resume and images of your work.

Artists wishing to learn more about the Preview Exhibition are encouraged to attended the workshop Installation and Securing Artwork, Saturday, April 18, 2015, 11am. RSVP

Standards for Exhibited Work


Online Gallery and Artist Web Pages:

Registered artists receive a web page visible via the Online Artist Gallery on Pro Arts' website. Web pages can be updated anytime throughout the year. This is a great opportunity to promote your work and drive traffic to your own website.

Please note, instructions for accessing and updating your webpage will be released in April 2015.

Web pages include:

  • Artist listing
  • Artist statement and CV
  • Up to eight artwork images
  • Dynamic map

Sample Artist Web Pages L-R: Fran Osborne, Bobbie Altman, Lara Hoke, Laurie Shapiro


Event Promotion & D.I.Y. Artist Marketing:

Between January and June Pro Arts promotes East Bay Open Studios through the collective marketing efforts of sponsors, media partners, businesses, participating artists and advertisements in local media. Additionally, artists are encouraged to promote their studios through additional grassroots efforts.

Market Your Event With Integrity:

Your marketing efforts build the success of the event for all participating artists. To ensure the integrity of the event, all announcements of any kind (postcards, fliers, emails, and posters) must include the East Bay Open Studios logo (see eps link below under LOGOS) and the following promotional statement:

East Bay Open Studios is produced by Pro Arts, an Oakland-based nonprofit that supports the arts within communities by serving the ongoing needs of artists. Open Studios connects the public with over 400 regional artists and is accompanied by the Directory of East Bay Arts. More information and online gallery at www.proartsgallery.org.  


Logos:

Open Studios logos provide instant visual identification for print and online marketing.

Pro Arts Logo: (Downloadable tif)

Pro Arts Logo: (Downloadable eps)


Social Media

Social media is a great way to get the word out on your event and an easy way to share information across different networks. Here are some tips for your various social media accounts.

  • Use your your Facebook page to spread the word on your participation.
  • Consider creating a dedicated Facebook Event Page for your Open Studios - as an individual artist or with your network group. It's a great way to share information about your studio and any events or demos you may have.
  • Share Pro Arts' Facebook Event Page and share your event page with Pro Arts! Cross-promotion is a great way to get a wider audience to your studio.
  • Use Twitter to live tweet your event! Share tidbits on your work and converse with other artists participating.
  • Share images of your work and studios on Instagram.
  • Use hashtags #ebos2015 and #beproarts in your social media (Twitter, Facebook, Instagram) to increase visibility and reach.
  • Keep your feeds active! Fresh content keeps fans intrigued, so update your social media account often, right up to the big event!

Signs, Signs, Signs:

Make it easy for visitors to find your studio! Effective signage contributes to wider public participation which benefits everyone!

  • Are your signs in key locations, such as major cross-streets, in your area? Visitors will drive a couple of miles if the signage is visible, and easy to follow!
  • Is your studio entrance obvious from the street? Use posters, signs, balloons or banners to lead visitors to your door!
  • Do your signs benefit everyone? Create signs from your studio to a neighboring studio. At the end of a studio visit refer tour-goers to the next studio nearby.
  • Avalaible for Pre-Purchase: East Bay Open Studios Outdoor Lawn Signs, $11 each


Preparing For Your Event:

  • Invite your friends, family and neighbors to come by your studio. A key to building a following is to begin with your personal community.
  • Make sure to get contact information of visitors. Have a guest book or two in strategic places. Or conduct a raffle. Use the Official Pro Arts Sign-In Sheet
  • Have artwork, prints, or gift cards if appropriate for sale. Souvenir items (priced under $20) such as postcards, bookmarks, magnets, etc. allow visitors who may not be able to afford higher priced artwork a chance to buy from you.
  • Consider the risk of theft or damage of your artwork when showing your work in public, even in your studio. Small work, such as small sculpture, ceramics, or jewelry may be more vulnerable. Please assess the risk of your work and take appropriate precautions.
  • Plan to follow-up with any buyers to encourage further sales.
  • Don't be discouraged if attendance is slow! You never know what might turn into that big sale.

Whether this is your first time showing or you are an East Bay Open Studios veteran, it's important to remember that there are many outcomes to successful Open Studios events. It can take months, or sometimes years, for that person who saw your work in the Preview Exhibition, noticed your image in the Directory, or stopped by your studio to make the decision to buy your work. The important thing is that you continue to make and show your artwork, keep in touch with the people that are interested in your work, and stay positive. Your peer artists are a great resource for support and feedback. Stay connected to Pro Arts and your peer network of artists.


Business Resources for Artists:

Starting A Business

Square: Credit Card Processing

Square is an electronic payment service that allows users to accept credit cards through their mobile phones, either by swiping the card on the Square device or by manually entering the details on the phone. There is a rate of 2.75% per swipe. For more information visit squareup.com


Artist Feedback:


East Bay Open Studios 2014 Artist Feedback Report